In my last post, (written way too long ago, sorry) I made a flippant comment about the collapse of the economy. Well, it has come back to bite me on the arse because it has just been announced that high street clothing store Peacocks has sadly gone into administration. I write this with a heavy heart as I always felt Peacocks was my style secret; a large proportion of my wardrobe is from there and among the fleecy pyjamas and kidswear, very reasonably priced fashion gems could be found. It seems that more and more shops are falling prey to the financial meltdown; La Senza went under last month (despite their bras having far too much ludicrous padding, they always seemed busy), Past Times, and Bon Marche (same group as Peacocks). I reckon HMV have got to be next, and I’m still in mourning for the demise of Borders and Woolworth’s Kids’ Pick’n’Mix.
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Just a few of Pearl Lowe for Peacocks' gorgeous dresses |
It surprises me about Peacocks though because they seemed to have a strong online presence, unlike say, Primark who only retail through their nightmare stores. And the Pearl Lowe collections and Peacocks by Design were a triumph, and often highly recommended by fashion editors, celebrities and magazines alike. Designer, rock chick, mother of model Daisy and generally awesome person Pearl Lowe had her own top-end collection of vintage-inspired and antique lace dresses when she was approached by Peacocks to produce a high-street priced range. But I’m convinced they were made just for me and my shape!
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See what I mean? |
The word had spread but still felt exclusive – the collection was only available in larger stores and online, and didn’t have the ubiquity of (again) Primark. I’ve never seen someone in the same dress as me when I’m out (despite having over 20 of them), and I have had countless “What a lovely dress, where’s that from?” compliments, followed by a “What, PEACOCKS?” when I told them, and then further amazement when I told them the price.
Interesting vintage style fabrics and thoughtful design features such as covered little buttons on cuffs, concealed zips and flattering darts gave Pearl’s dresses a far more expensive look than they actually cost, plus I can attest that they stand up to washing (the dry clean only dresses are fine in the machine on a delicate cycle) and surviving my messy clumsiness! Several other stores could take Peacocks’ tips here *cough*Gap*cough*...
To be seen (on me) at a formal event near you soon
So where next for Pearl? I hope she will be snapped up by another store, but am concerned that there may be some compromise either in quality or more likely higher price. Where next for me? I’m going to have to wear my current dresses until they’re rags, and when they’re gone, I’ll just have to look rubbish. Which store will fold next? And, most importantly, where next for the 10,000 redundant employees of Peacocks?